Karsten Russell-Wood, MBA, MPH - Chief Marketing Officer

ROLE CONTRIBUTION

Karsten Russell-Wood is a healthcare marketing professional with over 20 years of global product development, marketing, and strategy experience. He currently serves as the Chief Marketing & Experience Officer for Equum Medical. Karsten is responsible for linking the innovation and service solutions of Equum to build the brand, create consumer awareness, dominate thought leadership, and drive customer preference through all channels, every day. His responsibility for experience spans customers as well as Equum colleagues, designing programs and communication to reinforce joy in care delivery and affirming a healthy culture for career growth.

PRIOR EXPERIENCE

Prior to joining Equum Medical, Karsten has held global product management and marketing roles within Philips and GE’s healthcare businesses with an orientation to targeted patient populations and continues to be active in venture capital and start-up phase HealthTech businesses

EDUCATION

Karsten received both undergraduate and graduate degrees from The Johns Hopkins University, and holds an MPH from University of Massachusetts. Karsten presently is pursuing doctoral work at the LeBow College of Business, Drexel University where his dissertation concentrates on adoption of online health and pharmacy into consumer populations and new marketing approaches in the healthcare solution market.

PERSONAL DRIVERS & PERSPECTIVE

As VP of Operations in an active growing household of six, Karsten focuses on continuous "movement" across sports activities and travel, but relishes the time to be curious about learning and meeting new people. Karsten also is active in the community through several non-profit organizations targeting community revitalization and early childhood development.

WHAT DOES EQUUM MEAN TO YOU?

My purposeful move to Equum Medical followed a career in medical device, informatics and telehealth and through this I observed that people were the most important and most scarce resource. The leadership team at Equum Medical has invested over 100 cumulative years in seeing how to optimize virtual care delivery and when I hear the stories of how we are creating access, anywhere through our customer feedback I know I am in the right place.