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The Evolving Landscape of the Healthcare IT Buying Journey

Join us on February 7th at 1 pm ET to learn about the recent HIMSS HIT Buyers Study.

The HIMSS HIT Buyers Study, recently conducted in December 2023, provides insightful data on the evolving landscape within the Healthcare IT Buying Journey. Join this webinar to hear the findings and listen to a panel discuss the implications for marketers in 2024 and beyond. Get insights on how to best optimize your marketing strategies based on the most recent feedback from Healthcare IT Decision Makers.

In this session, you will:

  • Gain the latest insights on the Healthcare IT buying journey
  • Learn how the buyer collective in healthcare is changing
  • Gain knowledge on the length of the buying cycle for technology investments
  • Learn where to focus your marketing efforts in 2024 and beyond by understanding what types of content are trusted most by decision-makers when considering tech investment(s)


Feb 07 2024


1:00 pm - 2:00 pm

More Info

Register Here


The Healthtech Marketing Show
The Healthtech Marketing Show